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Who Marres is for and how an analysis moves through the platform.

What Marres does

Marres is a strategic decision-support platform for commercial questions where evidence is incomplete, competitors can react, and a single forecast would hide important uncertainty.

It gives analysts a structured place to:

• define the decision before collecting evidence;
• establish the current business state from operational data;
• examine public market signals across relevant domains;
• model relationships between spend, market position, and outcomes;
• test actions across many plausible futures;
• simulate competitor responses over repeated turns; and
• preserve the reasoning behind a recommendation.

Who it is for

Marres is designed for trained analysts, research teams, agencies, and decision-makers working with them. It is most useful when the decision is consequential enough to require an audit trail, but the environment is too dynamic for a static dashboard or point forecast.

A typical first analysis

1. Create an analysis and state the decision, business context, and available evidence.
2. Add the focal organisation, relevant competitors, and strategic alternatives.
3. Upload operational data or collect market evidence.
4. Review proposed domains and mappings before approving them.
5. Run the relevant models; not every analysis requires every module.
6. Compare options across expected outcomes, uncertainty, and competitor reaction.
7. Record the analyst's interpretation and produce the final brief.

What you need

• A specific decision or research question.
• A defined focal organisation or offer.
• A defensible comparison set.
• Available operational data, public evidence, or both.
• A human analyst who can review mappings, assumptions, and recommendations.

Before relying on an output

Check the source coverage, date range, domain definitions, mapping approvals, model assumptions, and whether the result is descriptive, predictive, or simulated. Marres separates these claim types deliberately; they should not be collapsed into a causal claim.

Related product page: Learn about Marres

Documentation draft · Source baseline 16 August 2026